HI5004 Marketing Management - Tutorial Questions

Question 5: (7 marks)

Week 10
Watch the videos in the links below and answer 3 following questions:

1. What is the message that Apple wants to send to its customers?
2. According to your opinion what does the benefit Apple gain when they implemented the Think Different campaign’?
3. What kind of emotions does this video evoke in you? Explain what you felt and why?

Answer the question in 300 words and you must use the information from the video to support your discussion (7 marks)