Value Proposition & Business Model Design reasoning

Customer Profile (who are they and why?)

Customer Profile: customer segment: Young adults (14+), Identify customer jobs: busy lifestyles, students, have part time jobs, GAIN- love the deep vary and alternative flavor taste of snacks, PAIN- are concerned about health and body weight, the healthy option not cheap as traditional snacks and not as tasty as unhealthy. Their income: Limited income.

Value Map

Describes the features of a specific value proposition in your business model.

Break your value proposition down into products and services, pain relievers, and gain creators.

products and services: Comfort eating, alternative texture, savoury snacks, salty snacks, crunchy puff.

pain relievers: low carb, include nutritional values.

Gain creators: healthy and tasty as traditional snacks, the texture satisfying, affordable.”because according to study (23%) of snickers ate it to mood-enhancing” this link the article. https://www.foodnavigator-asia.com/Article/2020/03/04/Snacking-in-Australia-Consumption-of-healthy-options-up-but-savoury-snacks-still-in-the-lead

Why Young adults and savoury snacks? From research. Over 14 years and two-thirds pick savoury snacks in AU. http://www.roymorgan.com/findings/8272-packaged-snack-foods-february-2020-202002030503 

and market size study in pdf “Savoury_Snacks_in_Australia_Analysis”.

Business Model Design reasoning

Distribution Channels

Indirect Channels:

Producer-Retailer-Consumer (via large department ‘ stores)

The second channel, from the producer-retailer to the consumers, is preferable where the purchasers of goods are big retailers like department stores, chain stores, super markets or consumer co-operative stores. In these cases, the wholesalers may be bypassed because the bulk of the goods are purchased by these large retail distributors to be sold to the consumers. Look for an article about the Indirect Distribution Channel. you need to mention the Indirect Distribution Channel to the puffed product.

Marketing:

value-driven marketing: affordable for students and have part time jobs and it is suitable for those who demand for premium good products and are environmentally conscious.(because premium brewer’s flour is grain waste solution)

https://www.businesswire.com/news/home/20170804005343/en/Growing-Demand-for-Premium-Products-and-Easy-Accessibility-Through-Online-Trading-to-Boost-the-Global-Marzipan-Market-Technavio

As well as the premium ingredient (grain waste product) will be used as advertising for the product without making an ad. The reason that they follow the brand.

https://cunninghamjeff.medium.com/elon-musk-is-helping-p-g-break-the-advertising-habit-53b3ef51077

Building high-value website's visibility in search is likely the most valuable real estate online.Social Media Platforms. (Pride et al. 2017)

Key Activities:you need to mention the Key Activities to puffed products.

EX:Once operational, the opportunity to diversify with other ingredients such as plant based flours like chickpea or quinoa flours to meet growing market demand will require little change in technical costs.

Revenue Streams: ( please work on this point and make it fit to the product)

Low calorie snack solution, grain waste solution, sustainable.

Key Partnerships: ( please work on this point and make it fit to the product)

Describes the network of suppliers and partners that make the business model work.

Reasons can include: optimisation of economies of scale; reduction in risk; supplier of a particular resource, skill, and/or activity.

Key Resources: puffed snack food machine line, cornmeal and premium brewer’s flour.

Cost Structure: ( please work on this point and make it fit to the product).

marketing and sales, product development …

After that please fill the Table pdf called model. An example model1.And the week4 slide has more information.