MKT100 Principles of Marketing - Marketing Practice Assignment

Mid Term Exam - Reflective Journal

This assessment is part of mid-term exam. You are required to write a reflective journal as the ideas progress throughout this unit MKT100. You should demonstrate that you have developed understanding about the following marketing topics from week 1 to week 5. You must give examples in you discussion.

• Introduction to Marketing
• The marketing environment and market analysis
• Market research
• Consumer behaviour and business buying behaviour
• Market segmentation, targeting and positioning