MKT3SEM SOCIAL MARKETING - Assessment Task 2

Assessment Task:

The above ideas are to get you started on your assignment.
The student needs to do the following:
- Choose (at least) 5 wisdom/consumer wisdom articles (can be peer-refereed from academic journals, Government sources, etc.)
- Provide an integrated summary of these articles – a mini review
- Then write a social marketing plan to begin to change the behaviour of consumers by developing wisdom in a specific context e.g., health, relationships or financial matters.
A detailed rubric is provided via LMS via the Assessment Tab