ITECH2304 Emerging Information Systems - Report & Presentation Assessment

Assignment Details

1. Description of Assignment:
The purpose of this assignment is to enable students to review and examine appropriate information system solutions for an organization within an industry. The findings of your study will be presented through:

1. A report
2. Interactive presentation.

An organization can be selected from world’s 500 largest companies. The list is available at: http://fortune.com/global500/. Upon selecting on of the organization within an industry, you are required to complete the following requirements:

• Industry background: Review the industry involved and provide a comprehensive review of the industry sector, including history, current environment and transformations and future scope.
• Business model and environment: identify the business model that the organization is adopting as well as identifying their target audience and business scope, using the following analysis methods conduct an analysis of the chosen business.
  o SWOT (Strengths, Weakness, Opportunities, Threats) analysis.
  o Porters 5 forces.
• Propose and appraise the organization’s IT infrastructure based on previous business model and environment analysis.
• Review ERP or CRM systems (select either ERP or CRM) available on the market, including overview, advantages and disadvantages of the systems.
• Select and justify an appropriate ERP or CRM system for the organization form the systems that you have reviewed, and discuss the following:
  o How the organization will use your selected ERP or CRM system to gain an additional advantage over its competitors.
  o How can the ERP or CRM system be improved to better suit the organization.
  o Elaborate and discuss any emerging technologies which can be integrated into the selected system to promote the business.
  o Explain how you anticipate these emerging technologies will be evolving in the future within this industry or area.

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2. The report:
The report will take the form of a well-researched academic report of approximately 1500 words. Diagrams or tables are encouraged to be used to support your statements. The report should be well supported with appropriate references from reliable sources. You should include academic journals, books, theses, trade magazines and well-respected sources of related Internet materials that you find relevant. Please note – Wikipedia is NOT considered a reliable source to quote in an academic document of this type, without backup from other well reputed sources. It is expected to FLOW as one document.

The structure of your report should include the following:

• Executive Summary *
• Table of Contents *
• Introduction * (Provide a general overview of the what you intend to write about in the rest of your report)
• Industry background
• Business model and environment (Business model type, target audience)
  o SWOT analysis and discussion
  o Porters 5 forces analysis
• IT infrastructure
• ERP or CRM system review
• Selected ERP or CRM justification and discussion
• Conclusion/Summary (Provide brief summary of your selected solution and any additional recommendations, and summarize your report in one paragraph)
• Reference list * (APA style)

Note: Report items marked with a “*” do not count towards the final words count.

3. The Presentation
For the presentation component of this assessment, you will focus on the selection and justification of
the ERP or CRM system as well as the emerging technologies. You may present “live” or choose to
create a presentation through another medium to show your contribution. Each presentation is
expected to take between 8 minutes and 10 minutes. You will be stopped after 12 minutes, so please
time your presentation accordingly.

Please cover the following areas in your presentation in whatever creative form you choose. Check
the marking guide below for the presentation – two major areas you are marked on are the use of
technologies to prepare your presentation, and the creativity of your presentation.

You will provide a brief (one page) plan of your presentation to your lecturer by week-10. This
is required, but does not carry marks. This should include details of how you will present, what
technologies and formats you will be using, and who is doing which parts of the presentation. In
addition, any web sites you used, or any place that you uploaded information must be indicated in this
report. You should follow the following structure:

• Introduce your presentation by giving details of yourself, the organization and industry that you have selected.
• Communicate to the class the background of the organization and industry.
• Present the selected ERP or CRM system with justifications.
• Present the emerging technologies that will promote the business of the organization in the industry. Do this in any a way that works best and is the most creative.
• Conclude your presentation by summing up and giving time for questions.

You must attend the presentation.