7600MKT Marketing Foundations - Marketing Plan Environmental Analysis

Task:

The purpose of this assessment task is for you to be able to analyse a market place and identify a marketing initiative for your chosen organisation within that market place. The initiative could consist of a need to redefine a company and/or brand or even introduce a new product into the market due to changes in the market place i.e., a decline in sales, customer base, change in consumer tastes, rising costs etc.

You are to choose an organisation (either national or international) that has markets within and has a head office in Australia.

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