MKT1MDP Fundamentals Of Marketing - Assignment 3

Assignment 3

The aim of Assessment 3 is to provide you with an opportunity to collaborate and and solve problems cooperatively, while developing your disciplinary knowledge and skills.

TOPIC OF THE ASSIGNMENT
The assignment uses the same industry (FUNCTIONAL WATER) you used for the Individual Assignment.

1. Choose a company this time, from the industry used in the Individual assignment and provide a brief company background.
2. Provide a macroenvironmental analysis for your company.
3. Use the Steps of the New Product Development Process. You will explain how your group went through the steps to create a new product for this industry, and what was considered and decided in each step.