Digital Marketing Strategy Week 4 Assessment

Task 1

This activity is designed to get you started on Assignment 2, the digital marketing audit.

Your individual task is to conduct a mini digital marketing audit of CERES Fair Food.

• Analyse the data available about CERES Fair Food (i.e. website, social media etc.) to conduct a digital marketing audit.
• Come up with three insights into either opportunities or areas for improvement in their current digital marketing.
• Make sure you have evidence to back up your claims and insights.