Consumer Behavior Analysis of Smart Phone Users
Sunday, 26 April 2020
by Assignment Studio
1.1)Consumer as a social scientist: Goffman (1959) as (cited in Schulz 2012), used theatric allegory to define how a consumer behaves in his “impression management theory”, as a consumer is a social scientist who behaves in public, the way an actor performs on stage in front of an audience . For more similar research
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Smart Phone