The Tourism Industry as an Alternative Approach for Income Recourses | A prospect of Saudi Arabia

Introduction: Globally, Tourism sector has evolved rapidly and is emerging as a main sector to stabilize the economy of many countries. This industry in peak season provides the individuals with employment opportunities as well as helps the developing country to generate income. In 2014, the Tourism sector created a total of 7.5 trillion dollars along
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The Role or Effectiveness of Digital Marketing on Entrepreneurship in Saudi Arabia

Background  Marketing is a key and vital ingredient of success in the entrepreneurial world, especially with increasingly spreading adoption of digital and social media platforms (Bizhanova, Mamyrbekov, Umarov, Orazymbetova, & Khairullaeva, 2019). The entrepreneurial process connects the nodes of digital business models, digital determinants and digital marketing for bringing digital transformation at all levels of
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