MKT2260 / MKT2261 – Motus Bank Project of Meridian Credit Union
Thursday, 25 March 2021
by Chris
1. MARKETING COMMUNICATION STRATEGIC OVERVIEW IMC Mix Elements Marketing communication is the audience centered activity aimed at encouraging engagement between the participants and provoking conversation (Fill, 2011). In order to achieve the marketing objectives, variety of tools can be utilized for supporting the brand marketers. The IMC mix elements are shown at right (Kotler &