Capstone Assessment – Strategic and Tactical Marketing Plan

Executive summary  [On a separate page, your executive summary should include what you did, how you did it, what your main findings were and what your key recommendations are. Although the executive summary appears at the beginning of the document, it should be written last after completing the assessment. This section is excluded from the
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Marketing Plan and Implementation strategies

Travel Company Marketing Plan and Implementation Strategies

Bliss Travels has been started providing services in travel and tours related services including ticketing and reservations, overseas tours/holiday packagers, cruise holidays, worldwide hotel reservations, overseas airport transfers & rail tickets, travel insurance etc. This company has acquired all those resources that are useful to run Bliss Travels for a long time. After developing all
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