SWOT Analysis of Bangladesh Tourist Resort Assignment Help

Cultural Background and Tourism in Bangladesh

The tourism appeal of a country largely depends on its natural beauty, history, archaeology, safety and security, cultural heritage, advancement and facilities provided to the tourists. Not only does Bangladesh have rich cultural heritage, background and history but the country is also blessed with numerous tourist attractions with great potential to appeal people from all over the world. The presence of natural beauties including lush green tropical forests, beaches, wilderness, wild life, exotic flora, hills, rivers, waterfalls, and various adventurous locations are coupled with the country’s rich culture, art, music and dance, cuisine and dressing ways to provide endless means of entertainment and relaxation to both local and foreign tourists (HCPRB).

Sylhet is one of the most developed and attractive tourist destinations around the world attracting thousands of visitors. One can find graceful tea gardens, thick tropical forests which accommodate many species of wildlife, shrines of saints, theme parks, river Surma, luxurious resorts and the largest tea gardens in the world (DiscoveryBangladesh, 2012). Nazimgarh Resorts is one such place that welcomes the rich guests from the foreign and corporate world visiting the Sylhet Division of Bangladesh. This paper will present the SWOT analysis of the Nazimgarh Resorts with special reference to the core issues facing the tourism industry of the country.

Bangladesh Tourism Industry at a Glance

The natural resources and tourist destinations of Bangladesh hold great potential for the tourism industry, but touristry has been growing at a very slow pace for the last few years. The country, despite so many tourist attractions, is unable to develop a significant share in the global tourist market. Most of the foreign visitors are the people staying for business tours. According to statistics presented in article at New Age Daily, only 300,000 foreign tourists visited Bangladesh during 2010. Moreover, contribution of tourism to GDP is less than 1% (New Age, 2012). This is because the many sectors that would otherwise compete with the best tourist locations in the world are not given appropriate attention by the concerned government authorities. This has adversely affected the overall state of the industry and also led to certain weaknesses in the private sector touristry. The rightful “Beautiful Bangladesh” motto which has been used to market the country’s tourist destinations comprises of activities that are uncompetitive and fail to meet the high standards of the highly competitive market.

Tourism industry does not have adequate reliable statistical data to make anticipate, develop expectations and conclude on the results. The tourism industry does not yet use the Tourism Satellite Accounting System introduced by the United Nations World Tourism Organization (UNWTO) to account for the tourist visits and earnings data. Instead the country resorts to formulate monthly reports based on the entry check points of the police department. According to the government statistics over 1.5 million people visited Bangladesh during the year 2006-2010 as a result of which the country earned US$ 413.00 million (Ahmad, 2013). This data is not considered acceptable to and reliable by many sources and cause difficulty to the local vendors and business of touristry. Hence the modernized methods of collecting statistics that are internationally acceptable should be adopted in the first place.

Despite these challenges, Nazimgarh Resorts has been emerging as one of the prime luxurious locations for the foreign tourists to Sylhet. It offers beautiful garden resorts, wilderness and nature park all built in a very eco-friendly and healthy environment. It’s survival in the emerging Bangladesh tourism industry is contingent on some strengths, weaknesses, opportunities and threats that we shall discuss in the following part of the paper.

Strengths

Perhaps being the highest quality of nature resort that is situated close to the airport in one of the tourist favorite destinations of the country is Nazimgarh’s core strength. The high demand from local and foreign businesspersons have allowed them to set up a highly luxurious garden resort on the six acres of landscaped hillside amid lush green forests surrounded by the beautiful natural scenery. This is the main reason why tourists love Nazimgarh! It has different cafes and restaurants surrounded by the diverse sceneries offering a wide range of local and foreign cuisine prepared by highly qualified and trained chefs.

Owing to its popularity among the business class, the management has made several business arrangements aside from the living and dining facilities, including meetings rooms, small and executive conferences rooms, retreats, executive training halls. This makes Nazimgarh an ideal resort within its locality for people from the corporate and business world. In comparison to other natural resorts which are mostly situated far from the city areas, Nazimgarh saves its visitors the trouble of long way travelling by being just 35mins drive away from the city area.

On a broader and external scale, the natural treasures and attractions that lie underneath the Sylhet Valley formed by the heart-capturing pairing of rivers Surma and Kushiara can be considered as the strengths of Nazimgarh Resorts. Tourists and visitors from all over the world are attracted by these natural beauties which bring in new customers for the resorts. Apart from this, Nazimgarh offers a multitude of sightseeing and tourist activities which are not provided by many of its competitors. Most of these activities are really exciting for the tourists and are appreciated by both local and foreign visitors alike. These include:

• Nazimgarh Resorts have taken advantage of the beautiful lush forests and surrounding dense tea carpets and created a fabulous nature park with detailed walking trails where visitors that are most suitable for long adventurous leisurely walks. Nature Park also serves as the dwelling place for many beautiful species of birds. Tourists set camp fires and enjoy the nature in its purest form during these walks. The serenity and calmness of the leisurely walks with all these fun activities is a great way to divert your mind from the worldly worries and inspire from the nature.
• The Garden Resort where people stay offers a wide range of sightseeing and tour activities to the tourists. They arrange pleasure trips and visits to different outdoor areas of Sylhet as per visitor’s wishes. Tourists can therefore enjoy not only the close surrounding beauties but also be taken to inspire from the beautiful places like Lalakhal, Panthomai, Madhabkunda and Lawachara Rain Forest, nearby tea garden and rain forest.
• The gymnasium and pool area are an ideal location for massage and spa enthusiasts. There is an excellent outdoor swimming pool over the hilltop covered by a shade. Spa has separate ladies and gents massage room, sauna, steam room and Jacuzzi.
• What goes by the name of “Wilderness” is yet another specialty of Nazimgarh Resorts. It is considered by many to be one of the most unique tropical resorts one can find anywhere. It is an ideal location to have panoramic views of gushing Mountain River, emerald green waterfalls, beautiful blue sky, lush green forests and cloud-adorned mountains all at the same place. With calmness so great that the only sounds you would hear are the falling water and the chirping of the birds. (Nazimgarh Resorts, 2013)

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