Samsung’s digital existence increases

Samsung has been revolutionized in the field of technology and innovation in the recent decade. The introduction of many gadgets entailing tabs, smartphones, televisions, refrigerator and many more have paved the way of the company towards its success. The reason for the company’s growth is because of their main objective that is innovation, Samsung believes in enhancing the experience of the customers through different products (Lopez, 2019). Samsung has been utilizing conventional as well as modern digital strategies to promote the goods it is manufacturing but also spreads awareness among its target audience (Arica, 2020).  

To enhance its digitization, the company has introduced few applications to interact with the target audience increasingly. These applications help the consumers in notifying the means to augment the performance of the products as well as instantly increases Samsung’s digital existence (Gutman, 2011). Another tactic used by the company is inviting famous influencers to try the company’s products which indicates more money is spent on pleasing the celebrities and less emphasizes in given to the actual customers. Moreover, the company is in process of launching multiple hubs where the target audience can provide their experience of the products on spot (Faull, 2019). 

References: 

Arica, A. (2020). ‘Take Notes on Samsung’s Most Clever and Successful Digital Marketing Strategies’, Retrieved 3 September 2020 < https://digitalagencynetwork.com/take-notes-on-samsungs-most-clever-and-successful-digital-marketing-strategies/> 

Faull, J. (2019). ‘Samsung’s global CMO: ‘I’m pessimistic about influencer marketing’, News, The Drum, 19 June, Retrieved 3 September 2020 <https://www.thedrum.com/news/2019/06/19/samsung-s-global-cmo-i-m-pessimistic-about-influencer-marketing> 

Gutman, B. (2011). ‘How Samsung Makes Digital Marketing Work’, Blog, Forbes, 4 February, Retrieved 3 September 2020 <https://www.google.com/amp/s/www.forbes.com/sites/marketshare/2011/02/04/how-samsung-makes-digital-marketing-work/amp/> 

Lopez, M. (2019). ‘Samsung’s Hidden Advantage: Marrying Consumer and Enterprise Markets’, Innovation, Forbes, 24 August, Retrieved 3 September 2020 

<https://www.google.com/amp/s/www.forbes.com/sites/maribellopez/2019/08/24/samsungs-hidden-advantage-marrying-consumer-and-enterprise-markets/amp/>