Research – Value, Customer, Ethics & Sustainability
ONPS2552 – UG Food Industry Management
ONPS2645 – PG Food Industry Management
BUSM4724 – PG Biotechnology & Business
Session 3
Research – Value, Customer, Ethics & Sustainability
Session Objectives
• Five Research Focuses
• #1 Understanding Value
• #2 Exploring Ethics
• #3 Applying Sustainability
• #1, #2 & #3 Thinking Globally: Acting Locally
• #4 Identifying Potential Customers
To consider in your thinking…
• Who is your customer?
• What problem does your ‘idea’ solve for your
customer?
• Where is the Value?
• How are you considering your Ethically based decisions?
• Sustainability of your process and resources.
• Start small with an ‘idea’ (low volume).
• Consider the mass market conversion as your ‘idea’ and
‘market’ scales (gets larger and demand grows).
• How are you proposing to balance Ethics, Sustainability
and Profits?
Five Research Focuses
1. Understanding Value
2. Exploring Ethics
3. Applying Sustainability
4. Identifying Potential Customers
5. Industry Possible Solution Themes (*Your Responsibility – not covered in
slides)
