Students in their undergraduate or postgraduate study program need to perform research as a part of their study. It’s because their work is considered unfinished without proper research. If a student wants to conduct research, there are plenty of research methods available; one can choose as per his/her convenience and requirement of the project. The most common and widely used methods are Quantitative and Qualitative Assignments methods of research. If you think that both of these methods are entirely different, then you are probably right. You can consider them the two extreme ends of the same scale. According to a study, the research method should be strategized so that it can be used in accordance with the undertaken project. Moreover, the methods used in the literature of the project also suggests which research methodology should be opted for.
When you’re writing a quantitative assignment, some questions that might get your mind triggered are like “Are the methods for research the same for a qualitative and quantitative assignment?” To provide you a better understanding of research methods used in quantitative and qualitative assignments following are the details that will get answer your queries.
Quantitative Assignment
The quantitative assignment uses numerical data that is precise, replicable, well-organized, and used to foretell events. It’s said to be the most accurate and trusted one because it contains facts and figures which has minimum chances of being wrong and are needed to be analyzed by using some statistical and mathematical tools. It focuses on “what” instead of “how”.
Research methods used in Quantitative Assignment
There are various research methods to collect quantifiable data and underlying are some of the research methods used in Quantitative Assignment.
- Experiments
In doing quantitative assignments, experiments are conducted to collect the data. In this research method, one variable is manipulated to cause a change in the other variable. The data that is obtained by performing experiments is valued so much in product testing, getting to know the reaction of people regarding existing products, consumer choices along with evaluating the pricing of your products or services. This method is surely consistent and it provides valid findings.
- Survey
A survey is one of the methods used to gather data for quantitative assignments. The numerical data can be collected by the participants by the means of questionnaires and are circulated in different ways to reach the respondents.
These questionnaires can be open-ended as well as close-ended. The close-ended ones usually don’t require much time for the respondents, but the open-ended questionnaires ask for more time from the participants in elaborating their answers. The survey is the most preferred method because you can access a large number of people.
Qualitative Assignment
The qualitative research is done to get a thorough understanding of a usual setting and is directed by open communication. The information gathered for qualitative assignment is non-statistical, that mainly focuses on the study of a social phenomenon and let you understand the reasons behind people’s action. The sample for this assignment is usually small and is commonly selected on purpose. Qualitative approach focuses on “why” instead of “what”.
Research methods used in Qualitative Assignment
The data for the qualitative assignment is obtained via one-on-one interviews, observations, and case studies.
- One-to-one interviews
The one-to-one interview is the most common and effective research method for qualitative assignments. It’s easy to collect the data as there is one respondent at a time so the interview becomes most conversational as well as personal. It allows the interviewer to collect the most eloquent answers.
Interviews can be conducted in a one-to-one setting or via phone calls. But the one-to-one interviews provide an opportunity for the interview to examine and evaluate the respondent’s body language of the respondent which front-runs to an improved sense of judgment.
- Observation
If you’ve to do a qualitative assignment but collecting the data is not possible by other methods then you can opt for the observation method. Because, in this method, the validity of research is slightly low, this affects the findings to a considerable level. In the observation research method, the participant’s behavior is observed under normal circumstances. The researcher has to just observe the related things without interacting with the people present in the surrounding.
- Case study
If you want to have an in-depth study of an individual, group, business, or organization, a case study is an appropriate method that you should follow. This research method lets you walk around the key characteristics, values, and implications of the case on which you’re doing research for your qualitative assignment. It keeps your work manageable even when you lack time to do thorough and large-scale research.
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