HC3152 E-Business Applications - Assessment Task Tutorial Questions

Question 6: (11 Marks)

Read the following Case Study and then answer the questions proceeding it. Write about 150-200 words per answer.

Case Study Questions to Answer:

1. Explain the purpose of an organisation implementing an e-CRM system and how this relates to the changes made by Cisco, within the case study section on ‘Customer Service’. (4 marks)
2. Discuss why allowing Cisco B2B customers to complete online orders would also be a benefit to other business entities. Also, what could be potential disadvantages or risks to a business. (4 Marks)
3. Identity at least 3 cost saving benefits that Cisco has achieved from the implementation of their online connection system, and why they are justified. (3 marks)