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Question 4 (2 marks) - Answer in 100 words
This question relates to the session of week 5. The graph 1 reported below shows some metrics from Google Analytics to analyze acquisition of users, their behavior and E-Commerce conversion rate for an e-commerce website.
Compare the efficiency of the following channels generating visits on the website: paid search and referral. (You must compare the efficiency in terms of acquisition of users and conversion rate)
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