HI5004 Marketing Management Assignment Solution

Question 3: (7 marks)

UK gym company Fast Fitness operates in over 100 countries, and Australia is being considered as a potential new market for Fast Fitness.
As the marketing manager for Fast Fitness you have decided to research the Australian market.
You have identified office workers in the two major cities of Sydney and Melbourne as your target market.
Discuss two microenvironments that may impact Fast Fitness in this market that you would consider when formulating your marketing strategies (250-300 words)