MKT00720 Marketing Assignment 2: Report (on Aldi Australia)

Your task in this case analysis is to answer two questions by critically analysing Aldi’s market situation. Please do not just describe events, although you should read Aldi’s history to understand the background to your analysis (this may include some history on Aldi’s international operations). You should use the principles and concepts that you have learned throughout the unit to answer the following two questions:

Q1. What marketing strategy or strategies has Aldi Australia has adopted since it was launch? Answer this question by applying one or more of the theoretical approaches discussed in the course.