PUB272 Advocacy plan and products
PUB272 Task 3 Instructions
Description of the task
Purpose: The purpose of this task relates to course learning outcome three (3): To Advocate for healthy public policy across a range of stakeholder audiences (advocacy plan).
Goal: To demonstrate your knowledge and skills in developing an advocacy plan to advocate for a HiAP approach to a range of stakeholder audiences within the policy context.
Advocacy is an important skill and competency required for professional practice in all professions, including health promotion. Advocacy requires skills in communication to be able to interpret, translate and communicate important messages to various stakeholder audiences. Advocacy can be informal and formal, utilizing a range of techniques, technologies and media platforms to communicate messages.
Description:
This is an individual assessment task.
The assessment task requires you to complete two components:
- An advocacy plan, and
- Two advocacy products.
- Advocacy plan
There is a template for completion of your advocacy plan (see resources below). The advocacy plan is to be aligned to your Task 2 setting, where you identified the components of the policy processes to progress HiAP. Task 3 will draw on this insight to identify and justify who to advocate to and what to advocate to them about. In addition, you will consider the framing of key messages to your stakeholder audiences and identify and justify the most appropriate mediums for this advocacy.
Advocacy Plan Template
As per the template, the advocacy plan includes three examples of advocacy strategies, including:
- Identification of three (3) stakeholders whom you will advocate a HiAP approach in your setting;
- An outline of the key messages/concepts that you will advocate for, specific to each stakeholder audience;
- Identification of the medium to deliver these messages;
- Demonstrated framing of your messages in an example ‘media bite’;
- Justification for the chosen audiences, message, framing and medium; and
- Use of credible sources to justify your advocacy plan, using Vancouver (JAMMA) style referencing (minimum 5 references).
- Advocacy products (x2)
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The second part of the assessment task requires you to develop two advocacy products (eg. media release, blog, letter to a politician). The advocacy products should include:
- Two advocacy products of different genre. The different genres have been covered in the course learning materials;
- One of the advocacy products should be of a media advocacy genre;
- The advocacy products should align to your advocacy plan. Include the key messages, media bites and knowledge of how to frame your messages to specific audiences in your advocacy products;
- Use appropriate language for your audience for ease of reading;
- Where relevant, integrate appropriate images and pictures;
- Check, re-check and re-check again for spelling and grammatical errors!
- Each product should be approximately 400 words per product.
We will be practicing and developing your advocacy planning skills through the independent and collaborative learning activities from week ten (10) through to thirteen (13).
