CONSUMER BEHAVIOUR ANALYSIS OF “SMART PHONE USERS”
Tuesday, 22 August 2017
by Chris
INTRODUCTION 1)Consumer research 1.1)Consumer as a social scientist: Goffman (1959) as (cited in Schulz 2012), used theatric allegory to define how a consumer behaves in his “impression management theory”, as a consumer is a social scientist who behaves in public, the way an actor performs on stage in front of an audience . For