NIKE MARKETING ASSIGNMENT

The leading innovator and an American multinational corporation which is engaged in the selling, worldwide marketing, development and design of services, accessories, equipment, apparel and footwear. More than 33,000 people are employed by Nike. In more than 180 countries around the world, it sells products (Ramaswamy, 2008). The company’s headquarter is located in Oregon. It is a major manufacturer of sports equipment and the largest seller of apparel and athletic shoes of the world. More than 47 percent of the athletic shoe market is controlled by this brand. In the future growth plans of Nike; a significant role is played by its wholly-owned affiliates, such as NIKE Golf, Hurley International LLC and Converse, Inc.

This report will address the history, mission and vision of the company. Furthermore, it will address the marketing mix strategy of the along with the gap analysis and five dimensions of service quality.