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Some concepts in today’s business are as generally elaborated-and as infrequently systematically researched-as the theory of business models (Cyr, Dhaliwal and Persaud, 2002). Several individuals contribute to the efficiency of organizations like Dell, Amazon and eBay, for instance, to the methods they employed innovative technologies-not merely to enable their features more effective-but to overall generate innovative business models (Augeneder, 2014). However, despite of all the discussions regarding business models, there have been hardly any substantive empirical researches of them. For instance, people do not even know how general the various types of business models are working in the market and whether few business models have improved performance as compared to others.
Fundamentally, a business model is the level of how a business works. In detail, a business model elaborates how an organization competes in the market, utilizes its assets, establishes its associations, interacts with consumers, and generates and acquires value to maintain its business in the industry. They major component in a business model comprise of the following (Augeneder, 2014):
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