Personal Work Goals Assignment Help
Personal Work Goals Overview
Arnott’s Biscuits Limited is headquartered in Australia and the company produces biscuits. The company also supplies snacks in Australia. The biscuits that the company manufactures are savoury, cream and plain. It’s manufacturing plants can be found in Victoria, Virginia, Shepparton and Queensland.
Company goals or objectives
The goals and objectives of Arnott’s revolve around conducting its business operations in a manner that benefit the company, as well as the environment. The company aims to take on certain business practices that are in line with the environmental sustainability. The company also strives for growth beyond Asia Pacific. In addition, Arnott’s also aims to use its resources efficiently so that the environment is nurtured.
Position description
I wish to work at Arnott’s Biscuits Limited as a marketing manager. The job role comes with a competent position description. As a marketing manager, all the marketing activities of the company within its marketing department will have to be taken care of, and performed efficiently. The job role also requires developing appropriate marketing strategies, particularly after taking the vision, mission, goals and objectives of the company into account. The marketing manager will have to ensure that the campaigns undertaken by the marketing department of the company are in coordination with the activities of the sales department. The marketing manager will also have to oversee the marketing budget of Arnott’s Biscuits Limited.
Key responsibilities
Marketing management comes with a lot of responsibilities. Marketing managers are assigned the responsibility of sorting out the pricing strategy of the company they are working for. They must be able to strike a balance between the contentment of the customers and the objectives of the company (Gok & Hacioglu, 2010). Marketing managers are also responsible for the identification, development and evaluation of the marketing strategies. This can be done in line with the knowledge of the market and many other variables, such as cost, margin/markup, company’s goals and objectives, etc. The key responsibilities of the marketing managers include the recruitment of individuals in the marketing department (Webster, 2005). The marketing managers are obliged to train and evaluate the performances of the new and existing recruits, and keep an eye on their activities. Marketing managers must keep a track of the expenditures, and the budget. In addition, they must also forecast the profits or losses the company may generate (Stewart, 2009). Product packaging, colour, design and all other specifications of the product must be consulted with the workforce working on product development. The marketing managers are assigned the responsibility of promoting the products and services offered by a company through their marketing activities. They must work closely with the advertising managers and all other promoters. Finally, the marketing managers are entitled the responsibility of managing the distribution of the products by entering into negotiations with the vendors (O’Sullivan & Abela, 2007). Distribution strategies must be developed by the marketing manager, who is also responsible for the establishment of distribution network(s).
Personal work goals
SMART Goal 1: Within three months from now, the company’s blog will observe a 15% lift in traffic because I plan to publish around 12 posts every week, 2 at most, everyday, from 7 posts every week, 1 posted each day.
SMART Goal 2: In about 4 months, the number of people subscribing to the company’s email blog will increase by 60%. This will be done because I will allot an increased sum to the budget associated with advertising on Facebook.
SMART Goal 3: By 25th October’ 2019, the webinar planned by the company will be promoted on social media sites such as Facebook, Instagram, Twitter, company’s blog, email to cause an increase in the total sign-ups by 20%.
SMART Goal 4: In exactly 12 months from now, the forms found on the landing pages will switch to two columns from only one to increase the leads by 25%.
SMART Goal 5: Towards the end of November’ 2019, the marketing campaigns designed by the marketing department of the company with endorsement from popular celebrities and models will cause the product sales to grow by 35%.
Alongside the environmental goals of the Arnott’s, the company also aims to expand its roots beyond Asia Pacific. Growth can only occur in the event the products and services offered by the company are communicated to people. Marketing is a way of reaching out to the targeted audience to promote the sales and popularity of the products and services offered by a firm. The 5 SMART goals that I listed as a marketing manager of the company are intended at growth of the company. The relevance of the goals can be matched with the key responsibilities of a marketing manager. Marketing managers have to take care of the budgets, pricing activities, promotional activities, maintaining the website and blog content of the company, organizing events, establishing distribution networks, etc. The SMART goals listed above endorse the products and services of the company through marketing campaigns to reach out to the masses, organizing a webinar event, increasing subscriptions through increased advertising, updating blogs frequently, increasing leads on landing pages, etc. The goals are an exemplary of the marketing activities of the marketing manager. These goals are suitable for a period extending up to one year because most of these goals will take some time to be implemented. In addition, the evaluation of growth will also take some time. Hence, these goals can be attained within a period of 12 months.
Hire Expert Writers at Affordable Price
WhatsApp
Get Assignment Help
Bibliography
Gok, O., & Hacioglu, G. (2010). The organizational roles of marketing and marketing managers. Marketing Intelligence & Planning , 28 (3).
O’Sullivan, D., & Abela, A. (2007). Marketing performance measurement ability and firm performance. Journal of Marketing , 71 (2), 79-93.
Stewart, D. (2009). Marketing accountability: linking marketing actions to financial results. Journal of Business Research , 62 (6), 636-43.
Webster, F. (2005). A perspective on the evolution of marketing management. Journal of Public Policy & Marketing , 24 (1), 121-6.
