BAA612 Enterprise Communication - Assessment Task 2

Assessment Task 2

Personal Development Plan - This task requires you to reflect on yourself as a ‘brand/product’. You are to develop a plan and strategies to enhance your employability over the next 12 months. The plan will need to include an inventory of your skills and knowledge; for instance, to improve your communication, interpersonal and relationship building skills. The suggested guidelines for the plan include

• Define your development and networking goals
• Conduct a situation analysis – strengths and weaknesses, opportunities and threats
• Your target ‘customers/employers’
• Write objective and positioning statement(s)
• Identify at least 3 strategies for development/implementation
• Prioritise and set deadlines for development
• Develop a clear action plan
• Determine action steps within the timeline
• List necessary support, resources and people
• List measures of success

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