Introduction – Mechanic Online

Online Mechanic Service (OMS) – is an e-commerce startup results in innovation and creative ideas. This organization is all set to serve customers with the best they can. OMS will allow vehicle users to get their vehicles fixed anywhere 24/7. No matter they are at home, in their office or on the roads, it will not only serve the car owners, but people having motor-bikes can also avail of the services. This idea is based on the concept of promoting sustainability, innovation and creativity that are end-up benefiting people (Haroon & Raju, 2019). The company description lists the mission and vision of the organization, which is “To provide 100% honest repair, quality workmanship and exceptional services” with the commitment of serving customers at any cost.

This organization is willing to serve the customers with the best possible services; it is an online business that is planned to help people out when they are stuck on the roads with their vehicles. The reason behind using the e-commerce business model for this project is, it ensures access to the customers 24/7. Flexibility allows increasing the service quality, and most of the customers are satisfied with that. Cost-saving is one huge benefit of this business, as it allows to manage the business from anywhere (María, Ferrero, & Ugidos, 2019).

1.1      Value Proposition

• Business goals: offering reliable, sustainable and honest repair services and help to the customers that are just a click away from their hone (Atsushi & Onosato, 2018). The key objective is to develop a reputation with the customers and community in terms of customer care and service quality.
• Commitment with the customers: The organization commits to serving the customers at any time, even if they are in the middle of nowhere. Each mechanic will treat the customer’s car with the highest regard to ensure the satisfaction of the customers. They will be asked to be polite and cooperative with the people who ask for their help (Ahmad, Danish, Ali, Shahid, & Nadeem, 2019).

1.2      Industry:

This organization belongs to the automotive industry, which is considered as an ever-green industry because owing vehicles is almost a necessity of people. One who does not own a car have a motorbike; at least, around 700 new bikes hit the roads every day (Ayub, 2017). Thus, this business is the need of the hour; the more vehicles on the roads, the more need for such a mechanic.

1.3      Product Services

The company serves the customers with “vehicle repairing service – anywhere at any time.”

Technical specifications:

The services offered by the company are truly advance; for this purpose, the Facebook page will be made, and WhatsApp will also, it will allow customers to get connected with the mechanic nearby (Mojtaba, Bozorgi-Amiri, & Yousefi-Babadi, 2016).

Competitive advantage:

One thing which differentiates this service from the other is, getting connected with the technician without making long phone calls and requesting the mechanic to visit the customer on the road. This online service will not only help people to get their vehicle fixed in the paki where no other mechanic is available, but it will also help people to earn some money from doing this part-time service. Customer satisfaction will be increased due to the efficacy of the service. 

Level of quality:

As per the commitment of the company and its mission, customer satisfaction holds some significant place; it is important to ensure 100% quality of service. From the 3 levels of quality, the aspirational quality will be assured for the customers by providing above expectations services to the customers (Petar & Beric, 2018).

1.4      Features and benefits

These services help people to get connected with the nearest mechanic at the time of need. These mechanics will enlist themselves in OMS records and reach the place on the call of customers.  

1.5      Customer Segment

Foreign Market Analysis: in order to adopt an effective and efficient business strategy to increase their competitive advantage over rivals, the management will also analyze the strategies of similar foreign countries so that they can know about the unique business practices (Reto, 2017).

Environment Analysis: the management of the business will also do the market analysis, in accordance with, they will evaluate the places that are highly used by the people or the other areas in which there are no garages (Seeham, 2018). By having insight from it, the management will give priority to those places.

2       Business Canvas Model

3       Ethical Consideration

Unlike My Auto Shop, Mechanics Online prefer sustainability of the environment in their business strategy. For this purpose, Mechanics online will buy electric motor bikes for their mechanics staff to reach at customer doorstep without leaving carbon footprints behind. This strategy will help the venture to bring innovation in the industry by adopting sustainable practices and become a corporate social responsible organization.

4       Conclusion

Starting a new venture requires a lot of time and an active mind to ensure a good start of business; it is difficult to earn massive profits in the beginning, but using the appropriate strategies can help in assuring the success of the business. OMS is one of its kind business that aims to bring something new in the industry and to assure customer satisfaction by using innovation and creativity. This application will help people to get grocery no matter where they are and what time it is. This paper precisely discusses the marketing as well as the financial plan of the business along with projecting the profit in upcoming years on base of investments done in that. To ensure the right measures and strategies are selected for the business, detailed market research has been completed that provides some effective information about the customers and their interests. To conclude, using the right promotional strategies and developing an effective marketing plan would help in making this business more widespread among customers.

5       Appendix 1: Startup Expense

According to the above projections, investment in the company is suitable. This investment will be acquired to purchase the equipment and to fulfill the operating expenses. Below are some projections on the initial level:

6       Appendix 2: 12- Month profit & loss projection

7       References

Ahmad, U., Danish, R., Ali, H., Shahid, R., & Nadeem, K. (2019). Impact of training and supervisor support on organizational commitment with mediating role of job satisfaction. European Online Journal of Natural and Social Sciences: Proceedings, 8(1), 25-31.

Amos, E., & Samuel, O. (2019). The effect of transformational leadership on intention to quit through perceived organisational support, organisational justice and trust. South African Journal of Economic and Management Sciences, 22(1), 1-8.

Ana, B. (2017). Impact of employees' training programmes on job satisfaction. Current science, 112(7), 1340-1345.

Andrew, S. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology, 17-21.

Atsushi, T., & Onosato, M. (2018). Effect of continuous improvement on the reporting quality of project management information system for project management success. International Journal of Information Technology and Computer Science (IJITCS) 10, no. 1, 1-15.

Ayub, I. (2017, 11 17). 700 new motorbikes hit city roads every day, multiply traffic problems. Retrieved from dawn.com: https://www.dawn.com/news/1370976

Bayan, F. (2018). Application of path-goal leadership theory and learning theory in a learning organization. Journal of Applied Business Research (JABR), 13-22.

Cuong, N., & Duong, A. (2020). The Impact of Training and Development, Job Satisfaction and Job Performance on Young Employee Retention. International Journal of Future Generation Communication and Networking, 13(3), 373-386.

Fabio, N. (2017). Project Selection Frameworks and Methodologies for Reducing Risks in Project Portfolio Management. In Project Portfolio Management Strategies for Effective Organizational Operations, 245-263.

Haroon, M., & Raju, V. (2019). The Impact of Training and Development on Intrapreneurial Behavior. Journal of Innovation and Management, 4(4), 81-89.

María, S., Ferrero, A., & Ugidos, A. (2019). Time management: skills to learn and put into practice. Education+ Training , 736-894.

Mojtaba, S., Bozorgi-Amiri, A., & Yousefi-Babadi, A. (2016). Project manager selection based on project manager competency model: PCA–MCDM Approach. Journal of Project Management, 1(1), 7-20.

Petar, J., & Beric, I. (2018). Analysis of the available project management methodologies. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies 23, no. 3, 1-13.

Reto, F. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research 70, 126.

Seeham, Y. (2018). Firm-Specific Determinants of Capital Structure: Implication of Pecking Order Theory in Automotive Industry of Pakistan. Abasyn Journal of Social Sciences , 1-9.

Wise, M. (2017). Examining project learning, project management competencies, and project efficiency in project-based firms (PBFs). International Journal of Managing Projects in Business, 3434-3565.