Nazimgarh Resort Strategic Plan Assignment Help

Introduction

The strategic plan is a series of planned steps taken by the organization to move an organization from its current level to the desired future state (Lane, Bishop, and Wilson-Jones, 2005).  The main aim of the strategic plan is to formulate the vision, mission and beliefs of the organization. This is reckoned as the path which enables all the functional levels of organizations to integrate and work together to attain the objectives that constitute the strategic plan. The current study also formulated the strategic planning process of the Nazimgarh resort to examine their key performance initiatives and performance targets. The strategic plan of the Nazimgarh resort is being explained in the following sections;

SECTION 1 : Strategic Focus

  Aims of the Plan

The main aim of the strategic business plan is to propose an alternative plan to highlight the various issues in terms of external and internal factors that are influencing the functioning of the Nazimgarh resort. The strategic plan is trying to analyze the possible opportunities for the organization to grow their business in the competitive environment.

Mission of the Organization

The mission of the Nazimgarh resort is to deliver excellent services in the accommodation space to cater all kinds of customer needs. The main purpose of the organization is to manage the effective control between all their divisions to facilitate quality of services to all their customers. The organization is committed to deliver their best in class services to all their potential customers with the age group between 25-80 years and most of them fall under the category of average income group.

Core Organizational Competencies

The resort is located in the northeast corner of the Bangladesh to deliver best panoramic scenes of nature like rivers, mountains and forest. This is considered as the best place for nature lovers and located very close to the international airport of the Bangladesh.

Organizational values

The inside architecture of the resort engross with the rich culture heritage and historical background of the Bangladesh to attract the foreign tourists. The resort is having all the cultural background like country’s main  culture, art, music and dance, cuisine and dressing ways to facilitate endless all kinds of entertainment to all their guests.

 

Highest Priority Goals

The main purpose of the strategic goals is to drag the organization to the next level of performance and maintain it there. Therefore, on the basis of that the goals of the resort are the following;

Goal One: To develop a beautiful nature park to cater all the requirements of nature lover tourists by adding all the modern amenities in its resort.

Goal Two: To maintain strong market positioning in the list of best accommodated hotel  under the average income group category .

Goal Three: To increase the growth of tourist by using some innovative measures like extensive advertising campaign by highlighting the close to nature appeal of the resort. 

Goal Four : To establish the effective collaboration among all the functional department of the resort from the top  level to the junior level in order to make collaborative environment for better flow of information.

Performance objectives

The performance objectives, is the form of a performance scorecard of measuring the performance measuring creating by the strategic plan. This is the composition of the resort’s performance scorecard.

Performance Tracker	Performance Measures	Target	Time Frame
Customer and Market Performance	To provide the services to all categories of income group.	High segment Income group	1-2 years
Internal Efficiency and Effectiveness	Adding best quality of cuisine and augmenting luxurious apartments. Adding sports facilities like vocational training camps and playgrounds.	Budgeted and High Income groups	1 year
Long Term Development and Innovation	Adding a short  term  accommodation in  the city of Sylhet  and also including the cottages for nature lovers.	All income groups	1-2 years

Source: own study

 

SECTION 2 : The Business

Overview of the Organization: The Nazimgarh resort comes under the category of premier hotel and resort in the Bangladesh. Currently, they have the three resorts in the Sylhet city of Bangladesh, namely Garden Resort, Wilderness Resorts and Nature park resort. The unique point of these resorts is that they all three are built in the eco- friendly and health atmosphere .  The different location of properties in this resort offers various places to stay in areas like forest , river side and in the garden. The resort is offering the number of rooms for almost all the segments from the Premier room to an Executive room with Terrace. This is the foremost place for accommodation as it is nearly 4 km away from the international airport of Bangladesh. This makes Nazimgarh a most demanding resort within its locality for people from the corporate and business world.

Competitive Advantage : Nazimgarh facilitates a wide spread of sightseeing and tourist activities which are not delivered by their competitors as it is situated under the  heart-capturing pairing of rivers Surma and Kushiara. It has the different cafes and restaurants surrounded by the diverse sceneries providing a number of local and foreign cuisine served by highly qualified and trained chefs.

SECTION 3: Market Analysis

This section associated with indemnification of important market opportunities, threats, compliance requirements and all the critical success factors that can be considered for the successful development of market strategies and product development.

Opportunities for the Organization

Nazimgarh has the potential to develop the sports park in their premises as the people of the Bangladesh are sports lovers. The development of sports facilities like football, badminton and Cricket nets will encourage the tourist towards the resort. Infact , resort can also have the potential to start some vocational training camps with the assistance of some partners to promote their property in the area of sporting destination.

All the properties of the resort cover the natural wonders like Eco friendly areas. Therefore, it is an  great opportunity for the resort to invest in areas like Ecological parks to attract the Ecotourism.