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Southern Cross University

Bachelor of Business (IMarketing)

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MRKT2005 Services Marketing

MRKT2005 Services Marketing at Southern Cross University offers an insightful exploration of marketing strategies and principles specifically tailored for service-based industries. This course equips students with a comprehensive understanding of service design, delivery, and customer engagement. Practical case studies and real-world applications empower students to excel in the dynamic realm of services marketing.

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