MMK101 Marketing Strategy Recommendation Assignment Help
Assignment 2: Marketing Strategy Recommendations
Instructions: (Marketing assignment) (MMK101) marketing strategy assignment
You would need to continue using the company that you have been allocated to in A1:
- A) Skechers Australia https://www.skechers.com.au
- B) RaybanAustralia https://www.ray-ban.com/australia
- C) Koala https://au.koala.com/
The unit coordinator has provided you with a company in Week 2 and you have used the company for your Assignment 1. Please make sure you use the same company for this assignment and find group members that have the same topic.
You can only form groups with students that are enrolled in the same class as you, not across classes.
Your task in the second assignment (A2) is to:
Assignment 2 is a continuation of Assignment 1. Based on the new target market, differentiation and positioning strategy that you have proposed in Assignment 1 for the company, you must now briefly analyze the company’s current marketing mix strategy for their current market and provide some recommendations of a detailed marketing mix strategy that will help the company to successfully achieve their objectives to be successful in the new market.
Remember, you are acting as if you are a marketing consultant for the company. You have now chosen the new target market in A1. All you need to do in A2 (your main task) is to choose three elements out of four (4) marketing mix elements (you must choose Product and Promotion element and one more element is whichever else you want to choose out of the 4Ps), provide a brief analysis on how the company has been using such elements for their current market and finally, provide recommendations of a new and appealing marketing strategy that are relevant to the new target market, differentiation and positioning strategy that have been discussed in Assignment 1. This assignment contains information on the relevant marketing mix for the target markets identified in the previous assignment (Assignment 1). As mentioned, your report MUST include Product and Promotion elements, plus ONLY one other marketing mix elements of your choice in your report.
You would need to develop a new marketing strategy that is targeted to the new market that you have identified in A1.
MMK101 Trimester 3 2018
For example:
- For your Product strategy, you can recommend to the company to develop a new product or modifying their current product mix to better serve the new target market that you have identified in Assignment 1. You can also even come up with a new sub-brand if need be. The key is what product that would better serve the new target market from Assignment 1.
- For your Promotion strategy, you need to recommend which three out of the five tools of the IMC that would best suit to communicate the new product or market offering to the new target market. You would need to choose at least three out of the five promotional mix tools.
- For your Pricing strategy (if you choose this element), if you proposed a new product or sub-brand, then you would need to develop new pricing strategy based on the new product pricing theory. However, if you recommended they stay with their existing products but selling to the new market, then you would need to discuss the three major pricing strategy.
You must provide:
1) Cover page
2) Table of Content
3) Reference list
