MKTG1395 Marketing Research Case Study Assignment Help
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The aim of this assignment is to let students critique and propose how marketing research can be conducted and managed by both clients and suppliers for optimum results for stakeholders and critically analyz the advantages and disadvantages of different types of research designs, data collection, and sampling methods.
MKTG1395 Case Study Assignment Help
Case 1: PanelPro Due date: Sunday of Week 2, 23:59 AEST
Focus: This case covers a broad range of issues in market research as well as illustrating B2B marketing research and marketing research from the entrepreneur’s perspective.
Case study question: Based on the facts presented in the case, what course of action would you recommend to Middleton in the decision he is facing (p. 7): Should he conduct further market research himself, use the consultant, or the student team?Tips:
− This case involves research being conducted in the B2B area – potential customers/competitors may be part of the sample. Think about how that may influence data collection and sampling.
− This case also involves a new business, so think about how that might impact on the course of action you recommend.
− In the case you are given three discrete options to choose from, however you might like to consider how Middleton could use a hybrid of these approaches to better suit his information needs.
Case 2: Pillsbury Cookie Challenge Due date: Sunday of Week 4, 23:59 AEST
Focus: The focus of this case is the use of qualitative market research to develop consumer insights and how marketing managers can use the results to determine marketing strategies.
Case Study Question: Using your knowledge of the marketing research process, evaluate the research approach(es) undertaken in this case. Do you think the information obtained by this research is enough to support the strategic decisions Guillen needs to improve the performance of the category? Justify your responses based on the case data andtheory.
Tips:
− It may help you to make a timeline of the case, identifying what has happened up until this point including what research was conducted and when.
− Consider the issue of triangulation of the research.
− You do not have to make a recommendation on the marketing communications strategy, only whether the marketing research conducted has provided them with the right information to make this decision.
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