MKTG1395 Marketing Research Assignment Help
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MKTF1395 Market Research Assignment Help
Requirement
You are required to present a marketing research plan in response to an assigned case study. You will be required to analyse and assess the details of the case study provided and develop a marketing research plan based on the questions raised in the case study. Details of the case study are outlined below. Based on the details presented in the case, and informed by relevant marketing research theory, you will be required to make recommendations and develop a marketing research plan for the business in the case study.
Specifically, your marketing research plan should include:
− An overview of the current business situation.
− A research problem statement, including relevant research questions/objectives.
− Identify the appropriate research design.
− Recommend a data collection approach. In this recommendation you may be required to address the method selection, measurement and implementation issues.
− Recommend a sampling plan.
Case study and key questions
The case study assigned this teaching period is ‘Cherries with Charm: Turkey’s Alara Agri’. Based on the details of this case, you will be required to develop a marketing research plan based on running a test market. You should imagine that you are presenting your recommended research plan to Kerim Taner, the CEO of Alara Agri.
When presenting your research plan to Taner, ensure you address the following points he has raised in the case (p. 9):
1. Test marketing design: Should the test market occur in both countries (Belgium and Germany), in all four retailers and more specifically, how many stores should be surveyed?
2. Testing the grab packs: Should Taner test the packaging, the price, the branding, or all at the same time? How could he measure the results? How should the location/display of the grab packs factor into the test market design?
3. Length of the test market: How long should the test market run for? Note: You do not have to address the question of the cost of the research in your presentation.
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