MKT2208 Digital Marketing Project Assignment Help

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The History and Evolution of Digital Marketing [Updated]

 

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MKT2208 Project Assignment Help

1.    Purpose

  • To provide students with an opportunity to apply the theory taught in this course to an industry client.
  • To demonstrate knowledge by developing online applications and strategies in order to achieve online marketing objectives.

2.    Project Overview

Once complete the student will have developed an appreciation for online marketing strategies and the applications available to deliver these strategies through building an online presence for a client. 

  1. Online Assessment (20%) DUE Week 5 – beginning of class
  2. Digital Marketing Strategy (25%) DUE Week 11 – end of class

*Detailed Evaluation Grids are posted in Brightspace under “Major Project” tab

**There will be Zero Tolerance for any late or missed deliverable

3.    Deliverable Summaries

ONLINE ASSESSMENT – This will consist of an online assessment for both your client and top 2 competitors. The focus will be on identifying and analyzing digital marketing strategies currently being used. In addition to these assessments, a digital marketing SWOT will be developed. This analysis will also lead to development of Digital Marketing Objectives.

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DIGITAL MARKETING STRATEGY – Based on the online assessment and tools learned in class, students will develop key digital marketing strategies to support the marketing plan. Digital Marketing Objectives will lead to strategy development, including website, social media, search engine marketing, online reviews, email, etc. The client will have the option to use any idea, content or design that is developed and proposed in strategy development.

CLIENT WEBSITE – Students will develop a website that reflects the strategies identified by the team. The client will have the option to use any idea, content or design that is developed.

CONFIDENTIALITY & NON-DISCLOSURE AGREEMENT (NDA) – All teams must adhere to professional communication and behavior within their teams and with the industry client at all times. Confidentiality of client information is imperative and students will sign a Confidentiality and NDA through MKT 2261 (non-disclosure agreement). If you are NOT registered in MKT 2261 please email me and request a copy to sign. At this time, client information will be released to you.

4.    Important Assignment Notes

You will complete this assignment within your client team. All policies and procedures outlined in your team contract are applicable to this assignment. All team members must sign the Team Contract. Each student is responsible for reviewing this information and being fully informed of assignment requirements and deadlines.

All members of the team are expected to participate fully in the group effort. Peer evaluations will be incorporated in the final individual grades for the assignment.  Individual team members must submit a Peer Evaluation by midnight of your final Client Presentation date, failure to do so will result in 10% individual grade reduction for ALL MAJOR PROJECT RELATED SUBMISSIONS – Online Assessment & Digital Marketing Strategy.

Group Grades are posted in Gradebook.  Individual grades may differ from the team grade, based on the following:

  1. Non submission of required peer/self-evaluation on the due date – 10% individual penalty applied per deliverable.

  2. Results of peer/self-evaluation.

  3. Participation in mandatory in-class workshops.

  4. Individual contribution as assessed by the professor – up to 100% individual penalty applied

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