LA023776 Oral Communication Assessment 

What you have to do
Welcome to the oral communication skills assessment.
The aim of this assessment is for you to demonstrate your oral communications skills by
participating in a conversation with your teacher. This will involve you scheduling a meeting
to have a face-to-face conversation with your teacher. The meeting will be conducted by a
video link, whereby your teacher will be able to see you and vice versa.
The skills that need to be demonstrated to meet the requirements of the training package
involve listening, questioning, and participating in verbal exchanges in a professional
manner.
You have been provided with some questions in the case study that will help you prepare
for this meeting, but keep in mind other questions and information will be raised during the
meeting.

Competency requirements
Students must achieve a satisfactory result in each element to pass this assessment.
If you do not satisfactorily complete any of the questions (i.e. you do not achieve the
nominated passing mark for that question) then you will be required to do a gap assessment
or a resubmit of the entire assessment. Please note you will not be able to attempt the
assessment more than twice.
To achieve a satisfactory result in these topics you must achieve the following results for
each task:

Task Element of competency S/US
1 Case Study: Shoe Delight  
Result Assessment result: Satisfactory (S) / Unsatisfactory (U)  

Task 1 Case Study: Shoe Delight
You have been contracted as a consultant for Jane (owner of the Shoe Delight) to analyse
the financial and business operations of her company.
Background Information
Jane started an online business over two years ago, designing and selling shoes. The
business was an instant success and Jane now has over 200 regular customers across
Australia. At a recent shoe convention held in Atlanta, USA, Jane was introduced to Fred a
successful businessman from France. Fred has offered to finance an expansion of Jane’s
business and would like Jane to consider widening her market to Walmart (American
multinational retail corporation), as well as offering her services online to the United States
(US) market.
Jane has prepared the following ratios’ and would like you to discuss the financial issues of
her current business and possible expansion to the USA:

Ratio Name Actual
Ratio for Y/E
(Possible) Benchmark
Ratio for Y/E
Current ratio 1.0:1 > 1.4:1
Liquid ratio 0.8:1 > 1.1:1
Stock turnover ratio 4 times p.a. > 6 times p.a.
Debtor collection period 74 days < 38 days
Gross profit ratio 54.54% 50%
Net profit ratio 4% > 20%
Earnings per share $0.15 per share > $0.50 per share

Other information relevant to his business include:
• The business does not have a bank overdraft or prepayments.
• Expense accounts include: wages, advertising, rent and interest.
• There are no cash sales.
• The business uses a periodic inventory method to calculate the Cost of Goods Sold.

Required:
This assessment will require you to demonstrate your oral communication skills taking into
consideration points 1 to 3 listed below. Be prepared to listen and ask questions. You are
not required to prepare any statements or financial calculations.
1. What type of information does Jane need to run the business and improve the
business financial and operational performance? What two (2) questions would
you ask Jane to ensure you have all the information needed to analyse her

situation and explain why analysis tools such as ratio analysis and/or capital
budgeting are useful to Jane.
2. Discuss Janes’ plan to expand. Consider factors beyond the numbers and other
issues that could impact on the business operations, such as competitors,
government policies and economic differences between the two markets. What
recommendations would you include in your report to help Jane respond to
such change?
3. How would you present your final report to Jane? Would you use graphs,
financial analysis, and financial tables? Would you change the way the
information was presented if you were required to discuss the financial
performance of the company to a group of colleagues?

Assessment Criteria
The teacher will use a similar checklist to the one below during the conversation to identify
if you met the assessment criteria described in the following table, to pass the assessment
you need to be satisfactory in each of the performance criteria.
1. What type of information does Jane need to run the business and improve the
business financial and operational performance? What two (2) questions would
you ask Jane to ensure you have all the information needed to analyse her
situation and explain why analysis tools such as ratio analysis and/or capital
budgeting are useful to Jane.

 

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