MBA404 Consumer Behaviour and Marketing Psychology - Written Analysis

Your Task

Individually, you are required to submit a 100-word validation step and prepare a 1200-word written analysis, in which you must critically analyse your recent purchase of a product or service based on the 5-step Consumer Decision-Making Process. Please note that you will need to use the same product or service in the second and third assessment in this subject as all assignments in this course are interrelated.

Assessment Description.
In this individual assessment, students will be given an opportunity to demonstrate their understanding and ability to explain consumer behaviour determinants by analysing the role of perception, attitude, and motivation in consumer behaviour.

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