International Marketing - Assessment 2

Task: 13 Key performance indicators

Identify three (3) key performance indicators (KPI) that will to monitor the success of the marketing action plan. One of the KPI’s should be for your objective, the others for your marketing activities. For each KPI, identify the metric your chosen business will use to measure progress. (9 marks)

Presentation and executive summary
Provide an executive summary and table of contents for the entire marketing plan. Use appropriate layout, correct spelling and grammar, and ensure Part B is within the word limit. Use correct in line APA referencing and set sources accurately out in reference list according to APA 6 th edition rules. Please note that you do not represent Ara and so you should not have any Ara logos or insignia. (10 marks)