HI5004 Marketing Management - Tutorial Questions

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Question 3: (7 marks)

Week 5
Watch the video in the link below and answer these two sub-questions in 300 words:

- Identify the message that the company wants to send to the customers through the advertisement.
- Identify the target market for this advertisement and explain why you think the advertiser is using the segmentation variable you identified for that advertisement

You must use the information from the video to support your discussion

 

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