International Marketing - Assessment One

Assessment One:

For this assignment, you are required to work in a group to research and critically evaluate two foreign external environments for a New Zealand firm that is not currently present in any foreign markets.

Each group will need to select a New Zealand firm, and two (2) foreign markets. You will need to select one (1) developed market and one (1) emerging market.

The foreign markets that you choose should not be countries that you have spent significant time in, and you MUST have your choice of countries and firm authorised by the course convenor. No two groups will be permitted to research the same organisation and countries; these will be allocated on a first served basis.

Your digital presentation will need to analyse the international marketing environment that confronts the organisation, and specifically address the political, legal, economic, cultural and technological elements of the foreign market. Use the template provided to structure your presentation.

The presentation has a 20-minute time limit. This will be strictly adhered to. Presentations should be delivered in a digital format. See details of the digital presentation format on page 7.