Quantitative Methods - Research Assignment (Part 1)

Quantitative Method: Individual Assignment (Part 1)

For this assessment task, students need to work on a research problem (you identify for a company/brand/product). Students need to choose a research topic that can be solved by quantitative methods.

In this report, students need to:

• Provide some background on the company/brand/product (2%)
• Explain the research issue. (3%)
• State the research problem: the information needed to help management solve the problem / make the decision. (5%)
• State the research objective(s) 5%)

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