Ethical Trading Group Business Plan-Assignment Help
Case Study Business Plan
Vision, Mission and Values
The organizations vision is to advance ethical and fair trade products for the benefit of our local communities and to support the development of communities both locally and around
the world. Our mission is to provide ethically sourced and produced products to the Australian market.
Our values are:
- Taking care of our people;
- being good neighbours; and
- fostering ethical business relationships.
Strategic Directions
The strategic context in which Ethical Trading Group will achieve its mission and vision is through:
- engaging with customers using excellent customer service to increase sales volume;
- reducing expenditure and achieving financial control over expenses;
- supporting innovative thinking, customer service, management and leadership skills through training
- creating a high-performing organisation
Finances
On start-up in 2010 (Profit and loss in $000)
Products and Services
Ethical Trading Group Marketing
Refer to the Ethical Trading Group Marketing Plan for details regarding:
- External Analysis
- Internal Analysis
- Competitor Analysis
- Current Performance Analysis
- Marketing Strategy
- Marketing Expenditure
- Contingency Plans
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