Electronic business Assignment Help
E-Business:
Electronic commerce although, on the rise and very helpful has its limitations. These limitations can be classified in two categories of ‘company dependent’ and ‘generic’. Company dependent limitations can also be classified as technological limitations. These are all related to the technology used to manufacture the product and also the infra structure and tools available to utilize them. Company dependent policies are as follow:
-
- One of the company dependent limitations of electronic commerce is under developed software.
- the other limitation is the insufficient band width
- lack of universal standards of security quality and reliability are also company dependent limitations
- The company dependent limitation is the cost factor. As the infra structure required for electronic commerce is quiet costly. For example, special web servers are required.
Generic limitations can also be classified as non- technological limitations. These limitations are mainly dependent on general customer behaviors. These can be identified as follow:
- The main generic or non technological limitation of electronic commerce is the privacy issue that the user is vulnerable about.
- The other main reason is the security concerns that form a major generic limitation for electronic commerce.
- veering away from traditional brick and mortar commerce is not easy for consumers and as such their
- The consumer wants to see substantial proof of the goods and services they are going to buy, so being paperless with faceless businesses is hard for many consumers.
- Other limitations comprises of country specific legal regulations and policies.
- B) The technological or company dependent limitations are easier to overcome as they are easier to manage than managing the non technological or generic limitations. Overcoming a technological hindrances or limitation is an easy through systematic planning and development. To manage the company dependent limitations, a set order may be followed where as managing generic limitations is more complex as there is no set rule for giving online user guidelines and increasing user trust and security.
- The Groupon is large scale coupon dealer that gives customers deal of the day. The main criteria of the Groupon are generation of bulk customer demand. It gives coupons which offer discounts to its subscribers and they can redeem them at the designated retailers or businesses. The Groupon’s order fulfillment strategy is to fulfill direct demand from customers through large chains and small and medium scale businesses and outlets. The customers are offered the deal of the day, specific to the locality and then customers are directed towards the retailer or the business outlets. This way both the customers and the businesses are able to reap the benefits of bulk order fulfillment. This kind of aggregate order fulfillment helps in reducing overhead expenses along with marketing expenses. The coupons or the deals are utilized by the customers by visiting the business outlet. Although the Groupon strategy has a win – win aspect for both the retailers and customers, it has its own limitations, like to fulfill large orders the small businesses or outlets may not be successful in serving the huge rise of bulk orders and a capping of orders is being considered. The success of the business model of Groupon has made it difficult for the competition and its strategies and financial might help them in their successful growth.
- Johnson and Johnson’s is the world’s largest healthcare services provider. It has adopted an open minded strategy for utilizing online media and acquired significant performance enhancement. The different means of online advertising that are used by Johnson and Johnson’s are as follow:
- Web 1.0: this technology was used by Johnson and Johnson’s for the first time to make its presence known in the World Wide Web. It made its online presence known through jnj.com.
- Web 2.0: this was used by Johnson and Johnson’s to interact with customers through blogs and posts on sites like Kilmer House, JNJ BTW. It also utilized YouTube to reach customers.
- Johnson and Johnson’s use You Tube to interact with viewers. It shares patient’s experiences with viewers.
- Twitter and Facebook is also utilized by Johnson and Johnson’s as viral marketing.
- Augmented reality is the enhancement of the current perception through the digital media. It is a real time engagement of the personal perceptions with the virtual world. Ikea has emerged as an open minded adaptor of new and innovative technologies to interact with its customers. Under this strategy, it has created an augmented reality app for the users, where the user enters the virtual world through augmented reality and can do the furniture settings according to his or her own preferences through this mobile app that enables a smart phone to capture the essence of an individual. Like every function, augmented reality also had its own advantages and disadvantages. They are as follows:
Advantages: the main advantage of augmented reality is that augmented reality blurs the line between the virtual and real thing and makes the interface between the user and the device more enhanced. Augmented reality makes the reality more informative and interesting by collection of surrounding information like the identity of the person or other private information, which is not normally available. The other biggest advantage of augmented reality is that the user can manipulate the information available through the mobile app digitally. This enables the user to interact personally and in real time with the virtual world.
Disadvantages: the main disadvantage or risk involved in augmented reality is the total lack of privacy and security. The app collects the information available about the person automatically. The app is able to tap into personal information about the person like the network behavior on social networking sites etc. This makes the user more vulnerable and insecure. The other disadvantage is that this technology is fairly expensive to develop and maintain
The automated online auctions are high end, configurable technology that allows traditional as well as contemporary form of price determination. The ability to participate in selling auctions at the highest bid price or at the lowest buying bids. The innovative design and operations of the automated online auctions has made them more sophisticated and user friendly. The automated online auctions have changed the historical negotiating between the buyer and the seller by becoming more transparent and giving more options to the user. Innovation in technology has given online auctions more freedom and, made them more transparent, resulting in simplifying the buyer-seller relationship.
The businesses are employing intermediaries to sell their product through online auctions. Tradeslot.com is such intermediary. Trades lot designs, develops and operates auctioning platforms and acts as intermediary for businesses. There are certain advantages of using such intermediaries to design and conduct online auctions.
- Through the B2B online auctioning, more efficiency and transparency is acquired. It also augments the revenue and reduces the costs related to operations etc.
- Increases the revenue of an average auction by 17 percent. The Vic forests reported as 40 percent increase in the revenue through the online auctions designed and conducted by Tradeslot.
- It allows the optimal allocations in real time.
- It is capable of translating the price and non price factors in to the factored bids.
Disadvantage: Can facilitate increase in prices by participation of non serious buyers
- Catch Of The Day or COTD is the online retailer that sells discounted product everyday through online media. According to Price Water Coopers and
Frost Sullivan, Australians are more prone to shop online than at traditional brick and mortar establishments. The prevailing global crisis has led to uncertainty in employment and increase in the household expenditures. This upheaval in economic structure also makes the online deals attractive to the customers. Online shopping increased by 13% in 2011 in comparison to 2010. Although, online shopping is gaining momentum, Catch of the day may have some future challenges. They are as follow: - Competition is very tough and comprehensive in online marketing and retailing. To stay ahead of the competition COTD has to be innovative and more resourceful in future.
- As online market is emerging as largest and most used platform for commerce, more and more traditional brick and mortar businesses are downsizing and turning towards World Wide Web to reach customers. It gives customers more choice to choose between retailers and services. To keep abreast, COTD may have to come up with special packages and deals.
- Customer base or customer loyalty is very important in any online business as opposed to traditional business setup; online business interacts with its customers virtually. To keep customers engaged and follow loyally, COTD will have to develop and employ more methods of marketing and communication with customers.
- Online platform adds transparency for customers. They compare products and prices and go for the best deal. To provide the best deal, COTD will have to add to its inventory and add more suppliers to its list to keep the customers engaged.
- Microfinance aims to provide specified financial services in small amounts to poor and low income clients. Microfinance is also viewed as a social movement that helps the poor to come out of their poverty and lead a financially secure life. Grameen Koota is a microfinance initiative that is part of the bigger financial institution of India, Grameen Bank. The mission of the Grameen Koota is “to transform and uplift the lives if the poor and low income families with micro finance and other development services. To be sustainable, friendly and trusted provider of affordable and need based services.” Grameen Koota serves the rural areas of India. As such, the availability of such a facility in remote and rural areas where banking services are not available, Grameen Koota is helping to impact the social as well as economic aspects of the rural society, especial those living below the poverty line.
Hire Expert Writers at
Affordable Price
WhatsApp
Get Assignment Help
