Competitive Strategy - Strategy Case Analysis Assignment 3

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Question 1 (Learning Objective 2, 3, 5)

Drawing upon theories and concepts relating to strategy formation, discuss the company’s approach(es) to forming its overarching strategy. Issues you could take into consideration here include:

Does the company take a planned or emergent approach to strategy formation? Or a combination of both?
Are any of the schools of thought regarding strategy formation reflected in the company’s materials?

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