Competitive Strategy - Strategy Case Analysis Assignment 3

Question 4 (LO 3, 4)

Discuss how international strategy is practiced by the company. Issues you could take into consideration here include:

• Does the company currently utilise an international strategy? If so, how does the company’s international strategy reflect the different kinds of international strategic options we have spoken about throughout the unit?
• What internal and external environmental factors encourage the company to pursue an international strategy?
• If the company does not currently have an international strategy, can you make any suggestions about international strategic options that could benefit the company? Or is there a case not to pursue international strategies? Be sure to discuss relevant internal and external environment factors to justify your suggestions.