International Marketing - Assessment 2

Task: 12 Budget

Develop an indicative budget for the duration of your marketing plan (12 months unless otherwise indicated by business) in table format for the marketing action plan, using appropriate references for pricing in the industry.

Ensure the budget provides monthly indications for the time of the marketing plan and can include a pre-implementation costs that are required to implement the plan. Ensure you identify (with evidence) all relevant costs for the implementation of the marketing plan. Make sure each item in the budget is referenced or an estimated calculation is included. (14 marks)