Minimum Viable Product:

MVP is a concept that helps the manufacturers/producers in gauging the user’s reaction about the new product and learns from their feedback to develop the product that users would love.

• Minimum à it includes the basic core idea of the product
• Viable à it includes the basic features that fulfill the needs of users and allows the manufacturers to understand the requirement of customers
• Product à this allows users to share their feedback about the development of new proposed product.

See figure 4 below to understand the MVP concept.

Figure 4: MVP Concept

Source: (Techuz, 2020)

MVP is the first working version offered by the producer with enough features that satisfy the clients’ basic needs. It is then refined after analyzing their feedback on the product for manufacturing and offering the next version with minimum resources and efforts. The next new refined version of product is developed after elaborating the initial user feedback.

For the current product, a demo version will be initiated for CAD portfolio software. The idea of sharing the 3D designs and models to the potential clients and employers is innovative. With help of 2 minute MVP video demonstrating its functionality and basic features, the new graduates and engineers will be providing the feedback that will be used to gather necessary funds for developing the software. The basic features of the software will include

• Supports proprietary and neutral formats of files.
• Supports precise and tessellated display of designs.
• Supports .step, .iges, .stl, .x3d and .dxf file formats.
• Supports cloud storage.

This will be the basic first MVP CAD Software that will be demonstrated in Demo Video. A waiting list for the software will be developed and released through press to see how the main features and use cases of CAD Software are absorbed and approved by the potential targeted customers. After assessing their feedback, the MVP version will be refined and different new features will be added based on the feedback.

Figure 5: Proposed CAD Portfolio MVP

Unique Value Proposition

The UVP is the clear statement that states out the way the customers’ needs will be resolved, how the product will provide benefits and what features will distinguish the product from competitors. It distinguishes the product from the competitors  (UBounce, 2021). The figure 6 below shows how UVP is designed.

Figure 6: UVP Concept

Source: (UBounce, 2021)

In the above figure, the winning zone lies where the clear point of difference is visible that meets the needs of clients and the specialization of firm. The wrong areas are losing zones, risky zones and who cares zone. In these zones, the UVP doesn’t stand out from competitors. Based on this, the UVP for CAD Portfolio is as follows;

The Designing Platform Made Just for You

Whether you want to share your 3D models with employers or with clients, CAD Platform has you covered.

The landing page of CAD Platform will be used to communicate the MVP and UVP to the clients. A little further down the landing page, the CAD Platform will reinforce its key benefits by further explaining what it can do.

Present Your Designs Straight on Employer/Client’s Screen

Let Us Handle The Presentation of Designs

When we says its never been easier to share the complicated detailed 3D designs without compromising the technical features, we mean it. CAD Platform handles everything from design presentation, its details, dynamics, features, 3D model rotation to the color schemes. Now you can focus on designing your models with love and let us do the charm of sharing the designs with love to your clients/employers without sacrificing the aesthetics of your model.

References

Engineers Australia, 2020. Australia’s Next Generation of Engineers. [Online]
Available at: https://www.engineersaustralia.org.au/sites/default/files/Higher_education_statistics_2020.pdf
[Accessed 2 February 2021].

Market Research Future, 2020. Global Computer-Aided Design (CAD) Market Research Report. [Online]
Available at: https://www.marketresearchfuture.com/reports/computer-aided-design-market-8531
[Accessed 2 February 2021].

Statista, 2021. Market share of computer-aided design (CAD) and graphics software in Australia as of September 2020. [Online]
Available at: https://www.statista.com/statistics/895321/australia-market-share-cad-and-graphics-graphics-software/
[Accessed 2 February 2021].

Techuz, 2020. What Are the Popular Minimum Viable Product Examples & How to Apply Them to Your Startup?. [Online]
Available at: https://www.techuz.com/blog/popular-minimum-viable-product-examples-how-to-apply-them-to-your-startup/
[Accessed 2 February 2021].

The Daily Chronicle , 2021. General-Purpose CAD Software Market Innovative Strategy by 2028. [Online]
Available at: https://thedailychronicle.in/tag/general-purpose-cad-software-market-in-australia/
[Accessed 2 February 2021].

UBounce, 2021. Unique Value Proposition (UVP). [Online]
Available at: https://unbounce.com/conversion-glossary/definition/unique-value-proposition/#:~:text=Also%20known%20as%20a%20unique,and%20in%20every%20marketing%20campaign.
[Accessed 2 February 2021].