Ethical considerations

No, there is no such ethical issues that Mr Yum might have to address because it is an online business which make it more stable and freer from any misconduct or unethical considerations. Mr Yum is working as a digital foodtech business that involve very less complications as it just helps food lovers to make their food orders in much good way and manner. Generally speaking, food and ethics are very closely linked in our daily activities. The principles and traditions of both food and ethics are vast, so it is important to be specific about what 'food ethics' means. Food ethics is a diverse discipline which offers ethical analysis and feedback on human behavior in food production, distribution, processing and distribution.

In addition, the protection of an ethical supply chain typically leads to higher supply and labor costs and higher consumer prices. The growing customer understanding of and requirement for ethical sourcing, however, increases the need for manufacturers to recognize sourcing ethics. Today 's ethical processing is where the protection of food was 15 years ago. Consumers want to ensure that their food is grown and stored in a way that satisfies their own environmental and social expectations.

PART 2

Introduction

The Restaurant Game is difficult, challenging and highly satisfying, but it is critical to maintain that your competitiveness is maximized and sustained (Dickerson and Hassanien, 2018). Establishing and sustaining a restaurant in today's day and age is as costly as it is, with all kinds of obligations, personnel problems, costs and extra charges, and, on top of that, humans are experiencing a huge and significant growth in the restaurant industry, which challenges the commercial feasibility of established restaurants. There is a tremendous growth of the food industry all over the world that suits well with the busy society (Maimaiti, Zhao, Jia, Ru and Zhu, 2018). That's no surprise that there's a significant shift going up every day for individuals ordering food delivered to their home, workplace or event (Darmon and Warde, 2019). It is not easy way to ensure a consistent front of the house staff, and the expenses of maintaining the front of the house continue to go up more than the operating margins. Energy, gas, electricity, flowers, furniture, kitchen utensils, crockery, kitchenware, washing dishes, detergents, servicing costs for bathrooms, sweeping, runners, etc. are all necessary requirement for operationalizing a business.

In this competitive world, assume catering your menu to current and new online visitors who dine without the operating costs of a restaurant and the costs of fixed production staff in the comfort of home, hotel space, or at gatherings (Razumeyko, 2020). Moreover, also assume understanding and monitoring the expenses down to the last percent and not getting the nasty expensive surprises that come with the everyday running of a cafe or restaurant all too much. Operating from a cloud kitchen helps you to focus on managing your expenditures and absorb your resources and money without fixed costs so that you can just concentrate on delivering the foods you like. Cloud kitchens instantly seem to be the only reasonable thing to do to handle high rents and decreased margins with the introduction of cloud technology, which enables online ordering. The new trend that has rapidly developed itself within the restaurant business as a powerful restaurant design is the cloud kitchen or the online kitchen (Choudhary, 2019). Cloud Kitchens seems like a better way to enter the restaurant business, with fierce competition in the restaurant sector, high rents, and increasing costs (WATKINS, 2020). We can guarantee you that the cloud kitchen pattern is here to remain with the technological revolution reaching the restaurant business, and that several bends from that now can only develop. There is vast research conducted that shows that cloud kitchens have captured just 13 percent of the overall market size. It illustrates the tremendous potential this dread to think-format carries. 

The proposed business idea is named as “At your EASE” for the people of Australia. It is a cloud kitchen which mainly a restaurant kitchen that only receives order details with online booking mechanisms and does not offer fine dining-in services. It is like dark kitchens, ghost kitchens, virtual restaurants, and satellite kitchens. Mainly, “At your EASE” are configured on the basic model of cloud restaurant. “At your EASE” will have system for online delivery and app for online booking, or can take orders through the use of the multiple channels for food delivery. As the key source of revenue for this internet restaurants are through the numerous platforms for food ordering, such as homes, offices, etc., it is important to have a point of Sales program that allows orders from numerous perspectives. This will save the trouble of constantly incorporating and measuring transactions at the end of each day from various affirmative action plans.

“At your EASE” recognize the difficulties that businesses face in working with complex telecommunications companies. Because this is at the point of purchase, when enforcing or even knowing the payment, we know it can be a stressful, time-consuming and expensive operation. At we specialize in developing relationships with our customers, connections that last. Our extremely competent application development experts are committed to making sure that our service is properly provided, handled and managed to the standards required thus presenting you with the greatest increase in value. “At your EASE” has built our connectivity packages through convenience, careful management and protection, integrating best-of-breed software with a dedication to delivering 360-degree solutions and services. We also recognise that the effective collaborations should be versatile and we will be delighted to adapt your whole application development solution to your needs.

The company brand is seen as a high-quality service in Australia and comprises of being exclusive totally unique. The mission statement for “At your EASE” is new technology to fulfil people food cravings. The targets “At your EASE” wish to accomplish consist of:

• Using new state-of-the-art technology
• Creating value / meals of high quality
• Giving outstanding customer support
• Generate a major customer following the
• Be compatible with Melbourne's most famous restaurants
• Technology focused

Both large and small companies need effective and safe IT that can be reached out and about. "At your EASE" offers selection and trust. We have partnered with a range of professionals to achieve the right service solutions, all supported by 24/7 support and security procedures that you can depend on.

• Support and Safety management

"At your EASE" by concentrating on preventative maintenance and system testing, decreases the security risks. Our managed service is customized to your needs and can evolve with emerging technologies and events that are important to food lovers.

• Mobility solutions

Mobiles with the highest coverage in Australia. From iPhone to Android. "At your EASE" covered everything. So, each device will be supported by us and our team of mobile experts will get you into the right device and prepare quickly. Whatever your choice for cellular applications.

Business Model Canvas

The fundamental relations between the nine components of the canvas model and the value proportion of the business, the customer part that the company utilizes, are deeply associated with the business canvas model's and revenue generated (Joyce and Paquin, 2016). Thus, according to Tokarski, Tokarski and Wójcik (2017), the networks used by the company to make a bid among customers are often legitimately associated with square fragments of customers and the relationship squares of customers. Then again, the critical exercises that the business attempts will also fulfil the requirements of the customer and increase customer contacts in order to generate valid revenue according to the revenue streams (Hermawan, Salamin and Putra, 2018). Following is the Business Model Canvas of the proposed “At your EASE”.

1. Customer Segments

• Located at Melbourne, Australia
• Mid to high socio-economic market
• For all age group people resided in Melbourne, Australia.

2. Value Proposition

The aim of sustaining daily food intake and fulfilling their interests is to meet the target consumer needs.

3. Customer Relationships

A devoted assistance service is the client partnership between "At your EASE" and the target market.

4. Channels

"At your EASE" enables digital networks to source all resources and offers a service exclusively to all consumers.

5. Key Activities

Supplying high-quality food through distribution channel, presenting all customers with great and easy service

6. Key Resources

• Our ingredients
• Computer software
• Kitchen equipment

7. Key Partners

Our ingredient vendors and technical assistance are key collaborators.

8. Cost Structure

Product Cost:

• Kitchen equipment cost
• Ingredients, processing suppliers

Service Cost:

• Waiters, Chefs
• Staff wages,

9. Revenue Structure

The structure of revenue is the structure of production. The processing structure is when a corporation manufactures and offers the product or service to consumers who value it and account for it.

Financial projections

• Startup costs: The estimated startup cost is $18,750 and equipment/ capital cost is $6000 as resented in Appendix 1.
• Project Profit and Loss statement: the projected Profit and Loss Statement is presented in the Appendix 2.

Appendices

Appendix 1

Start-up Costing for [At your EASE] - [2021]
START-UP COSTS	Cost ($)	EQUIPMENT/CAPITAL COSTS	Cost ($)
Registrations		Business purchase price
Business name	$250	Franchise fees
Licences	$450	Start-up capital	$1000
Permits	$1200	Plant & equipment
Domain names	$250	Vehicles
Trade marks/designs/patents	$1000	Computer equipment	$3000
Vehicle registration	$400	Computer software	$1500
Membership fees		Phones
Accountant fees		Fax machine
Solicitor fees		Security system	$500
Rental lease cost (Rent advance/deposit) (For Kitchen)	$1500	Office equipment
Utility connections & bonds (Electricity, gas, water) (Just for kitchen)	$1200	Furniture
Phone connection		Shop fit out
Internet connection	$250
Computer software	$1800
Training	$1600
Wages (For chief and cook)	$1500
Stock/raw materials	$4500
Insurance
Building & contents
Vehicle	$1000
Public liability	$600
Professional indemnity	$250
Product liability
Workers compensation
Business assets
Business revenue
Printing
Stationery & office supplies
Marketing & advertising	$1000
Total start-up costs	$18,750	Total equipment/capital costs	$6000
Assumptions:
All figures are GST exclusive.

 

Appendix 2

Profit & Loss for [At your EASE] as at [2021-2022]
PROFIT & LOSS	Month 1	Month n	Year 1	Year 2		Year 3
Sales	$10500	$10500	$130000	$150000		$170000
less cost of goods sold	$1000	$1000	$10000	$10000		$10000
More…
Gross profit/net sales	$9500	$9500	$120000	$140000		$160000
Expenses
Accountant fees
Advertising & marketing	$100	$100	$1000	$1000		$1000
Bank fees & charges
Bank interest
Credit card fees
Utilities (electricity, gas, water)	$100	$100	$1200	$1200		$1200
Telephone
Lease/loan payments
Rent & rates
Motor vehicle expenses
Repairs & maintenance (kitchen)	$100	$100	$1000	$1000		$1000
Stationery & printing
Insurance
Superannuation
Income tax
Wages (including PAYG)	$125	$125	$1500	$2500		$3500
More…
Total expenses	$425	$425	$4700	$4700		$4700
NET PROFIT (Net Income)	$9075	$9075	$115300	$135300		$155300
Assumptions:
All figures are GST inclusive.