BUS3ENT - Entrepreneurship Assessment 2

Please select ONE Australian startup venture from the list of “Australian Entrepreneurship Mini Cases (for assignment 2)”, which can be found on LMS (with the same file title), then describe/critically analyse the chosen startup venture.

Make sure your report includes critical analyses and reflection on/application of the relevant entrepreneurship theories required.

The following structure and detail are suggested (only sections 1-5 below contribute to your word count):

Cover page (Please include your full name, student ID, campus, class day & time, and tutor’s name)

1. Startup introduction

• Brief introduction of the chosen startup venture
• What are the major product/service benefits, features and/or experience?
• Who and where are the venture’s targeted customers?
• What customer wants, needs, problems or fears are the venture trying to address?

2. The process of new venture creation (of the chosen venture)

• How were the opportunities recognised, evaluated and exploited?

3. Value proposition (of the chosen venture)

• Critically evaluate the venture's value proposition.

4. Entrepreneurial marketing and finance (in the chosen venture)

• Critically evaluate the entrepreneurial marketing strategies/tactics that have been employed at different stages of the venture’s development.
• Where and how effective did the venture seek for finance at different stages of the venture’s development? What type of finance that has been used by the venture?

5. Recommendations

 6. References

• At least 12 references, including at least 5 academic references, cited using APA6 or Harvard format.