BUS3ENT - Entrepreneurship Assessment 1

Choose a current entrepreneur who is a citizen from one of the following countries: New Zealand, USA, South Korea, or Malaysia. The chosen entrepreneur must be the person who founded the business(es) (either singly or as part of a team), and currently still running or controlling the business(es), set up and headquartered in the above countries.

Make sure your report includes critical analyses and reflection on/application of the relevant entrepreneurship theories required and not just a simple presentation of the entrepreneur’s biography.

The following structure and detail are suggested (only sections 1-6 below contribute to your word count):

         Cover page (Please include your full name, student ID, campus, class day & time, and tutor’s name)

1. Introduction
2. Background of the entrepreneur
   • Discuss the background of the entrepreneur (e.g. history, development, family and socio-cultural background) and how this background might have influenced entrepreneurial propensity and contributed to their entrepreneurial success (with reference to the relevant entrepreneurship theories).
3. Entrepreneurial traits/characteristics
   • Discuss the characteristics or traits of the entrepreneur (with reference to the relevant entrepreneurship theories).
4. Opportunity recognition and Idea development process
   • Discuss the processes of opportunity recognition and idea development (again referring to the relevant entrepreneurship theories).
5. Competitive advantages
   • Discuss the type of business developed and the competitive advantage(s) of the business compared to competitors in the market. (Enhance your discussion with relevant information and research where possible, with reference to the relevant theories).
6. Recommendations
   • Suggest future directions for the entrepreneur, including different types of businesses or avenues (e.g. franchising, mergers, expanding/selling their business). Justify your suggestions.
7. References
   • At least 12 references, including at least 5 academic references, cited using APA6 or Harvard format. All references must be in English.