BUS3DIG – Digital Business

Assessment 1 : Formative and reflective tasks (part 1 and part 2)

Instructions

The formative and reflective tasks will consist of several short-answer questions. 

• Part 1 will cover the material of weeks 1 and 2. (max 500 words)

Click on the pdf document below to access questions and instructions and check marking criteria. Upload your submission using the Turnitin link below

Assessment 2 - Individual Video Presentation

Choose an e-commerce company and assess it in terms of unique features of e-commerce technology. Which of the features does the company implement well, and which features poorly, in your opinion? Prepare a short video (3 minutes) to the president of the company you have chosen, detailing your findings and any suggestions for improvement you may have. Detailed instructions and grading criteria are provided in the pdf below

For this assessment, you must choose an e-commerce company and assess it in terms of the eight unique features of e-commerce technology described presented during week 1 that are also listed below. Determine which of the features does the company implement well, and which features poorly, in your opinion? Prepare a short video (3 to 4 minutes) to the president of the company you have chosen, detailing your findings and any suggestions for improvement you may have. The video should provide short presentation of the website of the company and critically address at least 3 features of e-commerce listed below, with suggestion of improvement. The video should be between 3 and 4 minutes. It has to be professional, clear and well presented. Follow the marking rubric on LMS. In assessing a website in terms of the eight unique features of e-commerce technology, you might focus on at least three of the following features presented during week 1: • Ubiquity: What kinds of m-commerce applications, if any, does the site offer? (Such applications increase ubiquity by making e-commerce available from a wider range of devices.) • Global reach: Does the website try to reach consumers outside of its host country? If so, how well is this implemented? • Universal standards: There should not be much variance between websites with respect to this feature of e-commerce technology. • Richness: Does the website use animated graphics, online video, or streaming media to deliver marketing messages? If so, how effective does the student find these features? Do they aid the consumer’s experience, or hinder it? • Interactivity: In what ways is the website interactive? • Information density: you should note what, if any, information (via registration or through other means) a website overtly collects from visitors or users. • Personalization/customization: In what ways does the website personalize its marketing messages? For instance, is the user greeted by name? Can products and services be customized? • Social technology: Does the website offer ways for consumers to share opinions and preferences? Is there any capacity for content generated by users?

Assessment 3: Business Analysis Report (1500 words)

Scenario: To adequately compete with Amazon and ensure that they do not take up too much market share, you have been hired as an external consultant by Woolworths Supermarket (Woolworths) to provide a strategy on how they can prepare and compete with Amazon appropriately.

Woolworths identified 10 internal and external issues that need to be solved. 

Select 2 issues and develop innovative solutions that address and deal with those issues. Instructions are provided by clicking on the link below. Your report should be around 1500 words. 

Detailed guidance for the report to be provided during week 8. Please, watch the video recording of week 8 if you did not attend the online workshop.

Assessment 3: Instructions & Rubrics

Scenario: Amazon is Disrupting Major Supermarkets

As a major player in the digital business space, Amazon has recently decided to enter into the Australian grocery market to compete with Woolworths and Coles. This is mainly done through a reduction in price to undercut the big supermarket chains. Some key facts and figures are presented below:

• Amazon Australia is now undercutting the dominant supermarket chains by as much as 50 per cent on household staples and quickly capturing a foothold in the market
• Some products are priced lower to consumers than the supermarket’s purchase price
• Supermarket giants are worried that brand owners are favouring Amazon as they can offer lower prices to customers (perhaps offering Amazon better terms)
• Selling to Amazon at cheaper prices could adversely impact brands (pricing control and favour with major supermarkets)
• Amazon has less than 1% of the online food and grocery market, which grew 39.7% over last 12 months (Nielsen 2018)
• Amazon.com.au now has more than 2500 food and grocery products on its site

Your task

To adequately compete with Amazon and ensure that they do not take up too much market share, you have been hired as an external consultant by Woolworths to provide a strategy on how they can prepare and compete with Amazon appropriately. Provided below are several internal and external issues that Woolworths are grappling with that need to be solved. These are outlined below:

• Worried shareholders: Shareholders are worried about Amazon’s rise as they see this as a threat to Woolworth’s share price
• Poor online customer service: Woolworths customers have been complaining that when they try and order their groceries online (website and mobile) they can’t sufficiently ask questions and engage with staff members for advice and/or enquiries
• Social media ineptitude: Woolworths are worried that their social media interactions are insufficient and unengaging and that consumers do not have any desire to interact with the brand
• Corporate staff insufficiently trained: The company has identified that not all their staff members are sure of how the online grocery ordering system works. This also extends to payment to suppliers
• Price: Woolworths are unable to compete with Amazon on prices of particular products
• Website not so user-friendly: Amazon’s online ordering system is much more user-friendly than Woolworths
• Distribution: Woolworths has more effective distribution channels than Amazon already set-up in Australia but feel that Amazon is starting to make strong moves in this space. Not only that, but costs for the different buying channels for consumers is higher than simply operating online
• Supplier relationships: Some suppliers are willing to offer Amazon better terms than Woolworths
• Brand reputation: Woolworths has noticed that their reputation is decreasing, and Amazon’s is increasing here in Australia
• Poor consumer loyalty: Consumer loyalty is difficult to establish in the FMCG market and while Woolworths has a large market share, consumers don’t seem to be particularly loyal

As highlighted above, Woolworths have a number of worrying issues they need to deal with and that they see as a threat from Amazon. To assist Woolworths, you need to select 2 issues and develop innovative solutions to dealing with these issues.

Assessment 4 - Personal Branding Reflective Report

You are asked to reflect upon your personal online brand at the start of the subject and at the end of the subject.
Based upon your reflections, create an action plan that will assist you in developing your personal brand.