BSBMKG609 - Develop a marketing plan Assessment 2: Project

Scenario:

You are starting up a new business, Belgian Delights. You need to secure a $50,000 loan from the bank to cover your start up costs. The bank has asked to see your Marketing Plan. You must create a Marketing Plan that you can present to the bank.

Tasks:

You are to create a marketing plan in a separate document that has all of the following components clearly labelled as headings:
1. Market research
2. Target market
3. Positioning
4. Competitor Analysis
5. Marketing Mix
6. SWOT Analysis (include in this section a summary of the organization structure and products)
7. Marketing Strategies
8. Marketing Strategy Implementation Plan
9. Budget
You will find information on some of the components in the Appendix, but you should conduct your own research and expand on the information provided.
The main focus of your marketing plan for this assessment task should be the 7. Marketing Strategies and 8. Marketing Strategy Implementation plan. The other sections of the plan may be shorter, but should contain sufficient information to inform these two sections. Details of what must be included in the two Marketing Strategies and Implementation sections are below. You must address EACH task and clearly label your response for each.